Institute for Beauty & Anti-Ageing

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IBAA (Institute for Beauty & Anti-Ageing) is Pakistan's exclusive B2B distributor of professional beauty, skincare, haircare and nutrition brands. Founded in 2017 and headquartered in Lahore, IBAA supplies salons, dermatology and aesthetics clinics, spas and retail chains nationwide. IBAA holds sole authorised distribution rights for seven international brands: • Environ Skincare (South Africa) — vitamin A-powered professional skincare founded by plastic surgeon Dr. Des Fernandes • Lycon Waxing (Australia) — world-leading professional hot and strip waxing • Advanced Nutrition Programme (United Kingdom) — clinically researched skincare supplements • Tressé BotaniQ (Milan, Italy) — botanical professional haircare • Macsys Hair Color (Turkey) — professional colour with excellent grey coverage and ammonia-free options • Purelle Minerals — mineral makeup and skincare • MediPedi Lab — medical-grade pedicure systems Our multi-tier distribution network runs from the company to super sole distributors, sole distributors and a field sales team calling directly on salons and clinics, reaching every major city in Pakistan through regional warehouses with proper storage and handling. More than 500 salons, clinics and retailers partner with IBAA. IBAA also operates a Professional Training Institute with campuses in Lahore, Karachi and Islamabad, delivering 12+ internationally certified courses — Environ skincare and the Vitamin STEP-UP System, Lycon waxing certification, hair colour theory and application, advanced facial techniques, salon staff management and salon business management. Certificates are issued in digital and printed form and are verifiable online. For clinics and salons we also supply professional equipment: the Environ Ionzyme DF II machine, the Electro-Sonic DF Mobile hand device, HydraFacial systems, triple-wavelength diode laser hair removal and 8D HIFU. Head office: Lahore. Regional operations: Karachi and Islamabad. Business hours: Mon–Sat, 9:00 AM – 6:00 PM.